interloopmailer^® Design Instructions

Designing artwork for the interloopmailer^® is straightforward,
as long as you take into account the following rules:

Repeated faces

Owing to the way that the interloopmailer^® folds, some panel faces are repeated. We’ve shown these in grey in the example images below and included a corresponding letter to highlight the repeated panel. For example, panels a and b on both faces 1 and 2 here have the same artwork.

Aligning artwork

It can be difficult to align artwork up if it crosses from one panel to another when the interloopmailer^® is folded. To avoid this, we recommend that the artwork does not cross any of the solid lines, as shown below. Artwork can nevertheless cross the dotted lines, as well as from the grey to white panels.

Colour bleed

On face 2 where the red line appears, due to the way that the mailer is cut, the artwork in the panel above and panel below should not be different colours or different pictures. Either side of the split must be the same colour or a single picture which crosses both panels. If this is not done then the colour may bleed on the opposite panel. If your design requires you to use two different colour panels or images, it can be done as the edges of these two panels meet until the interloopmailer® is turned.

Also owing to the way that the mailer is cut and folded, on face 3 the top of panel e and the bottom of panel f (where the red line appears when printed) are printed next to each other. Because of this, the top and bottom panels CANNOT be different colours or different pictures, and must be the same colour. (This can also be achieved with a thin band of colour which appears either side of the split). If you don’t do this, then the colour may bleed on to the opposite panel.

Colour consistency

So that we can maintain colour consistency when printing your interloopmailer^® order, please supply Pantone references for solid colours used on multiple panels. Please be aware additional costs may be required if spot colour print is needed.

For further help carrying out any of the above instructions please contact us on 01270 625130

You can download templates for the standard sizes to the right of this page.